Source of this article: Consumer Reports Author: Chen Ziqing

The price of models equipped with high-end intelligent driving with lidar is still refreshing the lower limit.

3月10日，零跑B10開啟預售，其中，搭載雷射雷達的高階智駕車型預售價為12.98萬元，這是搭載雷射雷達的高階智駕車型的價格首次下探至12萬元級別。

Entering 2025 years, the "price war" in the automotive industry has escalated to a "smart driving price war", and many car companies have vigorously promoted equal rights for smart driving, and the price of high-end smart driving models has continued to fall.

If you want to buy a high-end intelligent driving car, consumers may have to be a "waiting party".

Leap to make money after joining the "smart driving price war"

On 8/0, Leapmotor released its 0-year annual financial report. In 0 years, the operating income of Leap was 0.0 billion yuan, and the gross profit margin hit a record high of 0.0%. In the fourth quarter of 0, Leapmotor achieved a positive net profit of 0.0 billion yuan, becoming the second new car-making force to achieve profitability.

▲Source: Consumer Reports

Realize the zero run of making money, and blow the wind of "price war" to the field of intelligent driving.

在公佈年報的當天，零跑發佈了基於LEAP3.5技術架構打造的首款車型零跑B10。新車預售價為10.98萬元~13.98萬元，其中，12.98萬元的版本已經是配備雷射雷達的高階智駕車型，這也是搭載雷射雷達的車型首次下探至12萬元級別。

除了雷射雷達，零跑B10還搭載高通8650智駕晶片、8295智慧座艙晶元等智慧化硬體配置，全系標配智慧輔助駕駛，讓10萬元~15萬元級別的新能源SUV市場競爭更加激烈。

▲Source: Consumer Reports

在此之前，激光雷達+智駕晶元的貴價配件組合，基本只出現在20萬以上的車型身上。

除了搭載雷射雷達以外，零跑B10這款12萬元級別的車型還擁有600km的續航里程、全自動泊車、搭載DeepSeek大模型等配置。

開啟預售1小時後，零跑方面表示，零跑B10小訂突破1.5萬台，其中帶有雷射雷達智駕版的訂單佔比達73%。

▲Source: Leapmotor Official

Leap, which has always been known as the "ideal replacement", has long become a force to be reckoned with in the camp of new car-making forces. Zhu Jiangming, founder, chairman and CEO of Leapmotor, summed up the two main reasons for Leapmotor's rapid development in the past two years - technological innovation and cost pricing. Coupled with the fact that it has achieved profitability, Leap undoubtedly wants to "roll" to the end in the "intelligent driving price war".

Zhang Xiang, a visiting professor at the Yellow River Institute of Science and Technology, said in an interview with Consumer Reports: "Now that the number of car companies in the automotive industry is relatively large and the concentration is relatively low, in order to achieve a leading position, Leapmotor will definitely continue to use its cost and price advantages to fight the 'price war' of intelligent driving." ”

However, Leap's high-end intelligent driving solution is still "futures", and currently only supports high-speed NOA, urban commuting NOA and automatic parking functions, and urban NOA, parking space-to-parking intelligent driving is expected to be realized in the third quarter of this year.

The price of high-end intelligent driving cars "rains every day"

At a time when the Leapmotor B10 refreshes the new low price of models equipped with lidar, many car companies are stepping up their efforts to promote the equal rights of intelligent driving, and strive to make high-end intelligent driving equipped on models with lower prices.

今年2月9日，長安汽車率先發佈“北斗天樞2.0計劃”，重點發力智能化領域，尤其在智能駕駛層面。長安汽車董事長朱華榮表示，今年8月長安汽車將率先在10萬元級別的車型上搭載雷射雷達。

緊接著的2月10日，比亞迪宣佈全系車型將搭載天神之眼高階智駕。其中，10萬級以上車型全系標配、10萬級以下車型多數搭載天神之眼高階智駕，高階智駕車型售價來到了10萬元內，甚至7萬元級別。

▲Source: Geely Automobile official

3月3日，吉利汽車正式發佈統一的智駕解決方案——千里浩瀚。根據計劃，吉利銀河未來的全新和改款產品都將搭載千里浩瀚高階智駕系統。目前，千里浩瀚H1層級智駕方案已率先在吉利銀河星耀8和全新銀河E8兩款新車上全系搭載。

In addition to their own brands, joint venture car companies are also stepping up their efforts to occupy the position of intelligent driving.

3月6日，廣汽豐田鉑智3X上市，其中搭載雷射雷達的高階智駕車型售價14.98萬元。然而，“首次把雷射雷達+高階智駕卷到14萬元級別”的紀錄，4天后就被零跑B10打破。

▲Source: Guangzhou Automobile Fengtian official

Industry insiders expect that the price of high-end intelligent driving models equipped with lidar will continue to fall.

"At present, the number of models equipped with lidar is still relatively low, and the economies of scale have not been achieved, and the technology of lidar itself is also improving, and the technology will become more and more mature in the future, and the price will further decline, and consumers can wait and see if they want to buy related models." Zhang Xiang said.

The price of "one rain a day" high-end intelligent driving cars is accelerating the arrival of intelligent driving equality.